Our Vision

Froots combines the best learnings from growing high-quality greens and marries it with modern age technology to produce veggies that can be grown by anyone, anywhere with zero usage of any chemicals. We provide end to end support right from training on urban growing techniques, setting up your own farm, be it your balcony, your terrace, or your land.

Our company is a collective of amazing people striving to build delightful products

An Urban Agritech company that enables individuals to grow their own vegetables from the convenience of their homes. It provides conscious individuals access to premium content, curated advisory, and 360 degree support in building and sustaining their own farms.

Meet the Froots family

Shefalika Sharma

Founder

An agriculturist at heart with 17+ years of rich experience in the agriculture, business strategy, planning, and corporate finance domain.

Her graduation from GB Pant University, one of India’s top-ranked for agriculture, gives her not only in-depth knowledge of the subject but also strong network access across the Agro-ecosystem in India and abroad.

She has completed several national and international certification courses in modern farming techniques including hydroponics, aquaponics, plant biology, protected cultivation, and sustainable crop production.
She has conducted various courses in collaboration with CII, Aries Agro & AIC-RMP. She is also an angel investor and strategy consultant. She has mentored 16+ start-ups on business, pricing & GTM strategies across multiple industries and helped them build successful & cost-effective profitable models.

Praneet Srivatsava

Founder

Praneet has an extensive 17+ years of experience in sales and distribution in banking and insurance sectors. He has thrived in large established organisations as well as excelled in start-up chaos.
Praneet is an avid believer in technology driven solutions. He has worked extensively in digital space, for the past few years, reaching out to a large audience and deepening engagement with existing customers.

He has successfully steered many large teams, building viable, scalable and sustainable business models. He connects well with people and works out creative and amicable solutions while striving towards operational excellence.
He loves building something from nothing and is a strong believer that “Life is all about learning, unlearning & relearning”.

Sanjay Shukla

Founder

Sanjay has 11-years of professional experience in product development, software development, project management, people leadership & operations. At froots, he is leading technology roadmap creation, and product development.

Sanjay is a double masters from Indian Institute of Technology Kanpur (IITK), and IE Business School in Madrid. Sanjay has led many prestigious projects, including coveted Computerized Aircraft Maintenance Management System for Tejas Aircraft at Ministry of Defence, and development of distributed computing framework at General Electric. He is an experienced six-sigma green belt professional, a professional author, and a passionate entrepreneur.

Arti Saxena

Founder

Arti has spent the past 17+ years in Sales, Business Development and Marketing in IT and Banking sectors. She’s helped with business unit set-up, Strategy planning, and building scalable service portfolios.

Arti has been in Consultative sales for various industries in digital & mobile technology, implementation of new IT solutions, Migration to new platforms. She has extensive experience in product development; launch and scaling to build profitability. Most recently she was VP & Regional head for the International Financial institutions business for Asia-pacific and Middle Eastern markets for a large bank in India.

Arti paints impressions and memories from her travel and life. Her creativity flair reflects in Froots brand persona and communication designs.

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